We often think of "marketing" as synonymous with "advertising". A lot of churches have a subversive reaction to the term "marketing". As if God needed to market/advertise Himself or His church. Right? Wrong. Marketing is how people view you, your church, your business. From how someone is treated walking into your doors, to the person who answers your phones; all are involved in marketing. And if I have taken away anything over my journey to agnosticism and back, it's that Christianity has an image problem. How do people view your church?
We, as Christians, are the marketing arm for Jesus. We represent him in all that we do. From the way we speak to people, to the way we drive on the freeway (i just prayed for forgiveness for this morning's commute). What message am I sending to those who are "window shopping" for religion?
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3 comments:
I agree with what you are saying. The thing I find most humbling is the marketing that we so often forget about. We are a constant billboard to our wifes and children. The people in our lives that need the biggest and best billboard is 90% of the time the area that we put up the wrong signs and such. I have been convicted over the past few months of how I market my relationship towards my wife and son. The tone of my voice. From the time I walk in the door after a long day of work and setting the tone. How I do or don't communicate with my wife? How I disipline my son. How consitant am I with both of them? How much encouragment and praise do I give them? Do I show respect? Do I exemplify what the Bible talks about when loving your wife as Christ loved the church and gave Himself to her? This is I think the biggest question that we as Christians need to be asking ourselves. I feel that if I am not fullfilling this role in my home and then acting differently in public I have a huge problem with identity and self worth. Point Blank I am then being Fake!
Rich
"and they will know that we are christians by our love.." that's where our "image problem" has suffered the most.
i do agree with the marketing twist you throw out.. but there are differences when comparing mainstream marketing in terms of public relations to marketing a church. the church is a life-saving station not a country club so meeting the needs of others should be the basis of a church's marketing approach; as opposed to painting a picture of perfection in order to attract the attractive.
you are right when you say people "window shop" churches. i think it's healthy for a church to every now and then check out their reflection in the mirror so to speak. just to make sure their disposition matches the heart of Jesus.
great stuff guys. Keep it coming. You both have very good points and I appreciate the openness and honesty that you all are sharing. Thanks for contributing.
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